It is known to all of us that search engine ranking is greatly responsible for a successful website and business. Getting this ranking is not an easy task. The top rankings of any search result are identified by the search engine through the relevancy of the content. Many small scale businesses that want to come online do not actually put in any effort for it. The common belief says that search engine ranking is only for bigger companies. However, there is nothing so and any company could aim to secure good ranking in the search result. Coming anywhere in the top ten ranking is a good option.
Above the Fold Media will help you get the top ranking for your online business. They have the team of most efficient digital marketing experts, working to help their clients get the highest ranking. Good ranking is directly proportional to the web traffic you get, which largely decides your sales. Still now, you need to work up on the content quality of your website to ensure a good conversion rate. Search engine optimization techniques are best practised by experts as there are many problems that can also arise if it is done wrongly.
Once you decide you are going for SEO, there are a few tools you need to know about. A small business owner can opt for it too as they are free to use and extremely good at its work. First name in the list is the Goggle trends which is a keyword tool. You must have noticed the search queries changing, every time a user searches for something. All thanks to Google trends that helps in developing keywords. You will also get to compare different keywords and analyze which is the most common one. Identify the most common phrase used to search a particular item.
After that is known you can generate keywords for your website. Next in the list is the Browseo which is a tool that helps you know how the search engines look at your website. No additional skills or downloads are required here. You simply need to enter the details of your websites, that is the URL and you are done. Screaming frog is a tool that will help you know what problems your website is facing. Sometimes, these problems are the reason due to which your website is not ranked high. A report of the problem area will be generated which is a user friendly approach to help them.
You have to make the website as fast as possible. GTmetrix will help you know the speed at which your website loads. By just entering your website URL, you will receive a page speed score which is very helpful to determine where you are lagging. Once you have determined that. You can work upon it to improve. It is important to know your ranking, hence use the Rank checker tool. You will also receive the tips to improve your ranking. Responsive design checker helps users identify the design flaws in their website.